Hi, i'm a guy in my late 20s. I've never really moisturised or had any sort of routine. I've briefly looked into serums etc but never really got anywhere.

Is it a mistake to not moisturise and clean your face daily?

There are so many products out there (and many fake review on amazon) that I'm not sure what to get or where to start.

What's the best thing I can do for my skin to keep it healthy and reduce ageing?

Thanks in advance for any help/guidance.