That would be fun to make my own body butter. My favorite is The Body Shop's Sesame body butter, but they discontinued it. Now I get the Almond body butter from them - it smells very similar and yummy!
And my all time favorite lotion (not a body butter) is Archipelago Botanicals Soy Milk Body Lotion - the smell is FANTASTIC and lasts all day long. It's a very clean smell. Made with great stuff like milk, soy, aloe vera, jojoba oil, and sunflower oil.
Oh, and to answer the initial question, I prefer creamy and smooth over fluffy.